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Optio Sano — Conquer yourself

Finetuned the branding and positioning for Optio Sano — a new fitness fashion brand — and in addition, created their brand movie. Starting from the brand’s Roman inspiration, a story is created where the hero needs to defeat an army of marble statues. They come to life to strike down the hero. He can only defeat them, by conquering himself.

The brand movie

 The statues represent all of your weaknesses.   

The statues represent all of your weaknesses.

 

 Defeat them.

Defeat them.

 Behind the scenes

Behind the scenes

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