What can you do with just one cent? Bpost bank and DDB Brussels asked the abstract artist Koen Vanmechelen if he could increase the value of a cent for the benefit of SOS Kinderdorpen. He transformed thousands of cents into a unique work of art that encourages people to support SOS Kinderdorpen for one euro. With the powerful slogan ‘SMS for SOS’ bpost bank reached out to everyone and in exchange for their support people received a unique certificate of the artwork.
Agency: DDB Brusssels
Art Direction / Design: Sjaak Boessen, Sebastiaan Dessaux
Copy: Sjaak Boessen, Sebastiaan Dessaux