Vanguard — Rush of oil

A greasy repositioning

Vanguard asked us to reposition the brand for 2015 and beyond. By researching the market and performing a trend analysis we redefined the brand's values. From these brand values we developed a new feeling, tone-of-voice, look and feel and everything in between.

Director: Frank Uyt den Bogaard
Client: Just Brands (Vanguard)
Producer: Flirt Creativity
Writer: Frank Uyt den Bogaard / Sjaak Boessen
DOP/Edit/FX: Johan Sneep