The crux in this project was to gain maximum result by remaining a lot of it's core features. Creativity overflows in small spaces. By altering the brand values, we created a new solid foundation to change the tone of voice and tweak colors, typography, use of images and the logotype.
Every body counts is the new campaign proposition for 2017. Counting is key in fitness, for counting steps, to breathing, timing, repetitions, sets and so on. Every body counts also puts the focus on your body. On every body, whether you a tall, small, big or thin.