The crux in this project was to gain maximum result by remaining a lot of it's core features. Creativity overflows in small spaces. By altering the brand values, we created a new solid foundation to change the tone of voice and tweak colors, typography, use of images and the logotype.
Every body counts is the new campaign proposition for 2017. Counting is key in fitness, for counting steps, to breathing, timing, repetitions, sets and so on. Every body counts also puts the focus on your body. On every body, whether you a tall, small, big or thin.
A different approach on a jumping hall. No flashy and neon colors. With a bold and mature style and attitude Jumping Jack became something truly different. From the logo 'till the food, everything was thought through. A place for young and old.
Finetuned the branding and positioning for Optio Sano — a new fitness fashion brand — and in addition, created their brand movie. Starting from the brand’s Roman inspiration, a story is created where the hero needs to defeat an army of marble statues. They come to life to strike down the hero. He can only defeat them, by conquering himself.
Klant: C&A België
Bureau: DDB Brussel
Concept: Sjaak Boessen en Sebastiaan Dessaux
Copy: Sjaak Boessen
Fotografie: Jeffrey Vanhoutte
Blue Monday is a terrible day. It’s dark. There are no holidays to forward to. You probably don’t have that much money anymore. On top of all that, it’s Monday.
But Eurostar can embrace this crap day, by making it a crêpe day.
In the depressing days that lead up to Blue Monday, we can engage people on social media. Eurostar can invite Twitter users to win 2x tickets by wishing a friend a #CrepeMonday. The prize could also include lunch at a famous crêperie in Paris or Brussels on Blue Monday.
On the actual Blue Monday (20 Jan), Eurostar can deliver crêpes to all passengers (breakfast crêpes for morning passengers, savoury for afternoon, and sweet for evening). As a way to reward their existing customers.
Eurostar can go a step further – creating stories and goodwill with others, by handing out crêpes to people at St. Pancras. People will be surprised and delighted by both the gesture and the linguistic joke. Eurostar soothes blue Monday.
To boost social buzz, we will put the #CrepeMonday hashtag on napkins that accompany the crêpe, it can be on the experiential stall, or on peoples’ t-shirts
The campaign will be supported on social media with tweets and FB posts including the campaign visuals, and a promoted hashtag on Twitter.
Film the whole event to show how Eurostar have surprised and delighted their customers and non-customer.
Updated a dusty looking mark and in addition delivered a full rebranding and photography for Ska, a local daycare for kids.
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What can you do with just one cent? Bpost bank and DDB Brussels asked the abstract artist Koen Vanmechelen if he could increase the value of a cent for the benefit of SOS Kinderdorpen. He transformed thousands of cents into a unique work of art that encourages people to support SOS Kinderdorpen for one euro. With the powerful slogan ‘SMS for SOS’ bpost bank reached out to everyone and in exchange for their support people received a unique certificate of the artwork.
Agency: DDB Brusssels
Art Direction / Design: Sjaak Boessen, Sebastiaan Dessaux
Copy: Sjaak Boessen, Sebastiaan Dessaux
MBO Amersfoort started a new beauty- and hairsalon as training company for their students. The identity was built to change the collective view of a training company within the hair and beauty sector. The common view is that students can cut a decent haircut, but isn't as good as a regular hair dresser. This is a coginitive mistake. The students are creative, eager and get the best supervision they need to be as good as any other person in the sector.
For the students, the way that they are being perceived has an impact on their personal qualities and growth. Learning by doing!
How did we change the perception
To tackle these to things, we created an identity to aspire and inspire students. So they can grow faster and be proud to work and learn in
It's positioned as a high-end salon but still speaks to the students style since there usualy is an age gap between student and client. The identity gives confidence to potential clients; they perceive and receive a result full of quality. A confident client is a confident student and vice-versa.
This positioning and branding for Bakerline was something special. We were building the brand while the process of finding the right cake was just started. While most cake brand focus heavily on the young and healthy woman, we positioned it without excluding the male counterpart.
Vanguard asked us to reposition the brand for 2015 and beyond. By researching the market and performing a trend analysis we redefined the brand's values. From these brand values we developed a new feeling, tone-of-voice, look and feel and everything in between.
Director: Frank Uyt den Bogaard
Client: Just Brands (Vanguard)
Producer: Flirt Creativity
Writer: Frank Uyt den Bogaard / Sjaak Boessen
DOP/Edit/FX: Johan Sneep
We created this utopian ad for the Belgian political party 'Groen'.
Production Company: Rococo Content
Creative Director: Peter Ampe
Creatives: Sjaak Boessen & Sebastiaan Dessaux
Directors: Jan & Raf Roosens